Rule-based optimization is a powerful tool that can help you get the most out of your campaigns. By setting up rules, you can automatically optimize your campaigns according to your goals, ensuring that you spend your money only on the traffic that converts. Additionally, rule-based optimization can help you fine-tune your campaigns for maximum performance. If you're not already using this feature, we recommend that you give it a try. You may find that it makes a big difference in the success of your campaigns.