TrackDefinitions
- Ads: Ad advertisements / creatives/ advertising materials.
- Adopto: in-house built auto optimizer for optimizing campaigns.
- Advertising balance: Available amount for purchasing traffic.
- API: application program interface.
- CDN: Content Delivery Network.
- CPA: Cost Per Action.
- CPI: Cost Per Impression
- CPM: Cost Per Mille (1000) Impressions
- vCPM: Viewable CPM
- DSP: Demand Side Platform
- eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal
- Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…)
- Frequency Capping: Restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad
- Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor
- HTTPS: Hyper Text Transfer Protocol Secure
- ISP: Internet Service Provider
- Landing page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase
- NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad with a size of 300×250 or 250×250.
- Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet via desktop, mobile, email or any utility or game console
- OpenRTB: Open Real-Rime Bidding.
- QBS: Queries Per Second.
- ROI: Return On Investment
- RON: Run On Network
- Rank: How well a particular web page or web site is listed in a search engine or advertising results.
- Retargeting: Targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing Advedro to retarget them when they browse other websites.
- S2S: Server to Server tracking.
- SaaS: Software As A Service.
- SSP: Supply Side Platform.
- Universal Resource Locator (URL): Is a character string that specifies where a known resource is available on the Internet. In other words, it’s the address of your web page
- VITA: In-house built AI powered technology blocking fraud traffic:
