You've probably heard of Pinterest before. Maybe when you were looking for inspiration for the upcoming Halloween party, or when you were looking for a tasty recipe to invite your friends over. But can Pinterest be a goldmine for us marketers as well? Here we will go through how Pinterest works and how you can benefit from it.

What is Pinterest?

Pinterest is usually called a digital version of scrapbooking. Instead of sitting and flipping through a magazine and cutting out pictures you like, you can actually now do it online. Many also use Pinterest for the purpose of visualizing feelings or thoughts and creating mood boards for various projects - both privately and professionally. In short, a more professional description of Pinterest is a visual discovery engine for finding ideas. With billions of so-called Pins on Pinterest, people will always find ideas to spark their inspiration.

Pinterest - a growing channel

Usage in Europe is steadily increasing, but despite this the channel has long been under the radar compared to social media such as Instagram, Facebook and Youtube. During spring and summer 2019, the opportunity to advertise on Pinterest in Europe was introduced. What do you think - is it time that your brand will give it a chance? The users are mainly women between 18 and 49 who scroll around to seek inspiration when it comes to interior design, fashion, food or travel. Whether it's looking for a recipe on how to make your own conditioner or planning your dream trip, the purpose is clear - Pinterest is a source of inspiration. But now people in their professional roles are also starting to search Pinterest to find visual models and templates that can facilitate their work.

B2B Marketplace on Pinterest

Pinterest has some hot data: 78% think that content from companies (even if it is an ad) is helpful, which leads to Pinterest driving an astonishing 33% more traffic than Facebook. This is probably because your ads are not competing with status updates for various workout sessions or baby pictures. 😉

People buy from people, we have known that for a long time. We also know that people want to share information that interests, inspires and solves their problems. Pinterest is a great platform for that. It is a perfect channel for building a brand and increasing brand awareness. However, keep in mind that the target group is not a to z, if you are selling spare parts for sports cars, you should rethink whether your target group can actually be found on Pinterest.

Pinterest advertising for companies

There are many benefits to trying to advertise on Pinterest. Because the channel is relatively new, the algorithms have not made it expensive or complicated to reach your target audience. Below we are going through all the steps you will need to know to get your Pinterest advertising started:

1. Ad Account

Get an advertising account and start filling your board with relevant content, such as pictures, movies and infographics. Remember to give your bulletin boards names with relevant keywords.

2. Set goals

Determine the goal of your advertising (such as conversion, brand awareness or something else).

3. Create ads

Select pins from your profile that you want to advertise with. Set your target audience, duration of the ad and decide the amount you want to put in to get started.

4. Evaluate and improve

Optimize, optimize, optimize - the best thing you can do for your ad is to measure the results and make adjustments accordingly.

Now that you know a bit more about what Pinterest is and what opportunities it offers, take a leap and venture into the unknown to discover all the hidden treasures. Go for it!